Conversely, companies with less recent digital communications success are more likely to expect cuts to their overall marketing budgets. More than 72% of this cohort said marketing budgets would remain unchanged or increase. Survey respondents who called their recent digital communications strategies “successful” were more likely to expect continued investments in marketing. When asked which situations are most likely to negatively impact their organization in the next 12 months, more than half (56%) of respondents said inflation, while 41% said reduced consumer spending and 29% said energy and transportation costs.

Mailjet by Sinch conducted its global survey to provide insights into how economic downturns impact marketing and digital communications efforts. Separately, 90% of all survey respondents say their investment in email will either increase or stay the same in the next 12 months. Email marketing was also the top choice among all respondents. Among marketers in the survey, nearly 60% chose email as one of the top three communication channels to deliver a high return on investment (ROI) during a recession.

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